Crumbl Secret Menu This Week (October 12–17, 2026)
Quick answer: The Crumbl Secret Menu is a set of local flavors that each Crumbl store can add on top of the national weekly menu. This week, 66 stores added 46 Secret Menu flavors, led by Biscoff® Ice Cream Cookie (16 stores), Raspberry Cheesecake (15) and Pumpkin Chocolate Chip Cookie (15). You can see your store’s Secret Menu on the Flavor Map in the Crumbl app or on Crumbl’s website.
Unlike the regular lineup, the Secret Menu is different at every store and changes every week, and some flavors are only baked for a single day. We check Crumbl’s official Flavor Map every week and list which Secret Menu flavors are showing up most, so you know what to look for near you.
Secret Menu at a Glance
This Week’s Crumbl Secret Menu (October 12–17, 2026)
These are the Secret Menu flavors that Crumbl stores added most often this week, based on the official Flavor Map. Crumbl tags them as “Hometown Pick”, meaning the local franchise owner chose them. This week, the most common picks were last week’s national lineup, led by the Biscoff® Ice Cream Cookie and Raspberry Cheesecake.
Biscoff® Ice Cream
16 stores
Raspberry Cheesecake
15 stores
Pumpkin Chocolate Chip
15 stores
| # | Secret Menu Flavor | Stores This Week | Crumbl Rating |
|---|---|---|---|
| 1 | Biscoff® Ice Cream Cookie | 16 | 4.5 ★ |
| 2 | Raspberry Cheesecake | 15 | 4.6 ★ |
| 3 | Pumpkin Chocolate Chip Cookie | 15 | 4.1 ★ |
| 4 | White Drop Cookie | 14 | 4.6 ★ |
| 5 | Cinnamon Roll Cookie | 14 | 4.5 ★ |
| 6 | Chocolate Chip Cookie Thins | 9 | 4.5 ★ |
| 7 | Chocolate Peanut Butter Brownie | 8 | 4.6 ★ |
| 8 | Snickerdoodle Cupcake Cookie | 5 | 4.6 ★ |
| 9 | Pumpkin Roll Cookie | 4 | 4.3 ★ |
| 10 | Dubai-Style Chocolate Brownie | 3 | 4.7 ★ |
| 11 | Molten Lava Cookie | 2 | 4.5 ★ |
| 12 | Red Velvet Cupcake Cookie | 2 | 4.5 ★ |
| 13 | Strawberry Ice Cream Bar Cookie | 2 | 4.4 ★ |
| 14 | Banana Pudding | 2 | 4.3 ★ |
Rare Secret Menu Flavors (Only One Store This Week)
These Secret Menu flavors were added by a single Crumbl store this week, so they’re the hardest to find:
Chocolate Chip, Brownie Batter, Blueberry Muffin, Key Lime Pie, Creme Brûlée, Caramel Apple Crisp, Cornbread, Yellow Sheet Cake, Strawberry Cheesecake, Pumpkin Spice Sheet Cake, White Chocolate Raspberry Cheesecake, Confetti Cake, Wafer Cookie, Lemon Blueberry Cheesecake, Biscoff® Lava, Valentine’s M&M’S®, Apple Cider Muffin, Caramel Pumpkin Cake, Butter Cake, Original M&M’S®, Sugar Cookie, Sticky Toffee Pudding, Frosted Strawberry, French Toast, Peanut Butter Crisp, Maple Cream Sandwich, Cinnamon Crunch, Maple Cinnamon Square, German Chocolate Cake, Pumpkin Brownie, Caramel Oatmeal and Oatmeal Chocolate Chip Muffin.
Crumbl Testing Flavors This Week
Some stores on the Flavor Map also show desserts tagged “Testing.” These are new flavors Crumbl is trying at select stores. This week there is one:
| Testing Flavor | Stores This Week |
|---|---|
| Raspberry Milkshake Cookie | 13 |
What Is the Crumbl Secret Menu?
The Crumbl Secret Menu launched in September 2025. Each participating store picks its own Secret Menu dessert, bakes it from scratch and offers it alongside the regular weekly lineup. The flavors are unique to that store for the week, and Crumbl shows them on its Flavor Map so fans can see what’s baking nearby.
- Hometown Pick: a flavor chosen by the local franchise owner, usually a favorite from a past Crumbl menu.
- Testing: a new dessert Crumbl is trying at a small group of stores.
- Days: some Secret Menu flavors are available all week (Monday–Saturday), while others are only baked on one day.
Crumbl Secret Menu vs. the Weekly Menu
The weekly Crumbl menu is the same at every store, while the Secret Menu is different at each location. This week’s national lineup includes the Halloween Confetti Milkshake Cookie, Cookie Dough Cake Cookie, Biscoff® Crunch Brownie, Caramel Shortbread Cookie ft. TWIX®, Chocolate Peanut Butter Cookie ft. OREO® and Snickerdoodle Cookie, plus the classic Chocolate Chip and Pink Sugar cookies. See every lineup this month on our Crumbl menu October 2026 page, or check our Crumbl next week menu for upcoming flavors.
How to Find the Crumbl Secret Menu Near You
- Open the Crumbl app and go to the Flavor Map, or visit Crumbl’s Secret Menu page on the website.
- Zoom in on your area. Cookie icons mark stores with a Secret Menu, and a number on an icon means several stores are close together.
- Tap a store to see its Local Flavors and the days each one is available.
- Tap Start Order to order it for pickup, curbside or delivery.
Secret Menu desserts are only available during store hours. See Crumbl hours for opening and closing times.
Why Isn’t My Crumbl on the Secret Menu?
Each store decides whether to add a Secret Menu flavor, so not every Crumbl takes part every week. This week, only 66 of the 1,049 stores on the Flavor Map added one. If your store isn’t on the map, it’s only serving the regular weekly menu that week. Check again next Monday, when the Secret Menu changes.
Tips for Finding Rare Secret Menu Flavors
- Check the Flavor Map on Monday morning. That’s when the new week’s Secret Menu shows up.
- Look at the day label. Some flavors say Mon–Sun, while others are baked for just one day.
- Check nearby stores, too. A number on a map icon means several stores are close together, and each one can have a different Secret Menu.
- Order ahead in the app. Single-store flavors can sell out, so pickup orders are the safest way to get one.
A Short History of the Crumbl Secret Menu
Crumbl introduced the Secret Menu the week of September 8, 2025, letting each store add its own dessert to the weekly lineup. Early fan reactions on Reddit and Facebook were mixed, since many stores picked classic flavors. Today, the Flavor Map shows Secret Menu flavors as “Hometown Picks” at participating stores, along with “Testing” flavors at select locations.
Past Crumbl Secret Menu Weeks
We add a new row every week, so you can see how the Secret Menu changes over time.
| Week | Stores With a Secret Menu | Most Common Flavor | Testing Flavors |
|---|---|---|---|
| October 12–17, 2026 | 66 | Biscoff® Ice Cream Cookie (16 stores) | Raspberry Milkshake Cookie |
| October 5–10, 2026 | 64 | Midnight S’mores (23 stores) | Strawberry Cheesecake Pie Cookie, Cookies & Cream Pie Cookie |
How Much Does the Crumbl Secret Menu Cost?
Crumbl’s Flavor Map doesn’t list prices. Secret Menu desserts are ordered like any other Crumbl item, and prices can vary by store, so check the price in the Crumbl app before you order.
Frequently Asked Questions
Does Crumbl have a secret menu?
Yes. Since September 2025, Crumbl stores can add their own Secret Menu flavors each week. Each participating store chooses its own dessert, so the Secret Menu is different at every location.
How do I find the Crumbl Secret Menu?
Open the Flavor Map in the Crumbl app or on Crumbl’s Secret Menu web page, then tap your store to see its Local Flavors and the days they’re available.
What’s on the Crumbl Secret Menu this week?
For October 12–17, 2026, the most common Secret Menu flavors are the Biscoff® Ice Cream Cookie (16 stores), Raspberry Cheesecake (15), Pumpkin Chocolate Chip Cookie (15), White Drop Cookie (14) and Cinnamon Roll Cookie (14).
Is the Secret Menu available at every Crumbl?
No. Each store decides whether to take part. This week, 66 of 1,049 stores on the Flavor Map have a Secret Menu flavor.
Does the Crumbl Secret Menu change every week?
Yes. Secret Menu flavors rotate weekly, and some are only available for one day. Check the Flavor Map each Monday to see the new flavors.
What is the rarest Crumbl cookie this week?
The rarest are Secret Menu flavors offered by only one store, such as the Creme Brûlée, Sticky Toffee Pudding, French Toast and German Chocolate Cake this week.
What does “Hometown Pick” mean at Crumbl?
“Hometown Pick” is Crumbl’s label for a Secret Menu flavor chosen by the local franchise owner. It’s usually a favorite from a past weekly menu.
Secret Menu data comes from Crumbl’s official Flavor Map and is updated every week. Crumblscookie.com is not affiliated with Crumbl.